Expert Skincare Backed by Science: Dr. Emma McMullan’s Top Avant Picks
At Avant Skincare, every formulation begins with science and ends with skin that looks—and feels—remarkable. Guided by decades of clinical insight and dermatological expertise, we create products that deliver real, visible results. That’s why we’re proud to be endorsed by acclaimed dermatologist Dr. Emma McMullan MBChB FRCP, as seen on Skin A&E (Apple TV, Channel 5, Prime Video).
With over 20 years of experience, including a decade within the NHS, Dr. McMullan brings her deep understanding of skin health to help us identify the most effective ingredients—and how they work together to restore balance, glow, and resilience. Here, she shares her top Avant recommendations for transformative skincare that works in perfect harmony with your skin.
Pro-Intense Hyaluronic Acid Illuminating Day Cream
“Deeply hydrating yet fast-absorbing, Pro-Intense Hyaluronic Acid Illuminating Day Cream soothes, cools, and balances the skin – keeping it supple without excess oil.” – Dr. Emma McMullan
This best-selling day cream harnesses Hyaluronic Acid to lock in moisture and boost elasticity—without the heaviness often found in intensive creams. Ideal for all skin types, especially those needing calm and clarity.
Deluxe Hyaluronic Acid Vivifying Face & Eye Night Cream
“Deluxe Hyaluronic Acid Vivifying Face & Eye Night Cream is transformative for combination skin – deeply hydrating yet balancing, with visible improvement in pigmentation and fine lines.” – Dr. Emma McMullan
Designed to work while you sleep, this dual-purpose night cream is a multitasking miracle. With continued use, it helps restore clarity and texture for a more even, radiant complexion by morning.
R.N.A Radical Firmness Anti-Aging Serum
"R.N.A Radical Firmness Anti-Aging Serum noticeably reduced pigmentation and improved firmness in just 4 weeks – truly transformative." – Dr. Emma McMullan
Powered by cutting-edge peptide technology, this award-winning serum targets the visible signs of ageing at a cellular level—helping your skin appear smoother, firmer, and more even in tone.
Collagen Intense Radiance Activator Serum
"Collagen Intense Radiance Activator Serum boosts hydration, enhances luminosity, and smooths fine lines – leaving skin dewy, even-toned, and more confident without makeup." – Dr. Emma McMullan
This collagen-infused formula delivers a radiant glow, plumps fine lines, and improves overall tone—your shortcut to a naturally luminous, makeup-optional complexion.
With the expert guidance of dermatologists like Dr. Emma McMullan, Avant Skincare continues to create intelligent, high-performance formulations that exceed expectations. Whether you're looking to hydrate, smooth, or rejuvenate—there's a trusted solution, backed by science and recommended by those who know skin best. Skincare that works. Results you can see. Confidence you can feel.
Looking for more expert-approved skincare ideas? Don’t miss our 2025 Father’s Day Gift Guide: Thoughtful Skincare for the Modern Man—featuring elevated essentials he’ll actually use (and love).
