The Avant facial serum collection aims to boost your moisturiser or face mask’s efficacy. Including a facial serum or oil into your routine will help significantly improve the performance of the active ingredients in your skincare...

Many are unaware of how to apply facial serums and wonder what a serum does. Serums are typically more lightweight than moisturisers and contain concentrated quantities of active ingredients. Due to the thinner viscosity these ingredients tend to absorb quicker and can deliver visible results quicker.

Serums should be applied following cleansing and before moisturising. Cleansing your skin before applying serum ensures free radicals and other pollutants are removed from the skin and pores are more easily able to absorb vital nutrients from your skincare.

Applying a thicker moisturiser after applying serum ensures all active ingredients are sealed into the skin, ensuring faster visible results.

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