The Fifth Element
A Complimentary element in your beauty regime
One can find the commonly known elements of nature - Earth, Air, Fire and Water, which take various forms both geographically through space and chronologically through time - each occupying a circle of the Avant logo’s favicon, in harmony. Respect for people, traditions and for the environment are values we hold dear.
The emblematic fifth element at Avant is a refined fragrance. Quintessence, purposefully designed to embody the Avant principles and philosophy, is the holistic element that binds our fundamental values and representations of beauty instilled in every single product we create.
Quintessence also stands for the complimentary element in your beauty regime: a component that fosters assertive self-expression. In that sense, we help women and men develop a positive relationship with their beauty regime and realise their full potential. Finally, developed within mind men and women with high regard for excellence, simplicity & innovation, Quintessence is the step further that blur the clusters between beauty made for men and beauty made for women - and marks the true nature of a ‘fragrance to share’.