Avant, your partner for a skin that exudes health!

Through harbouring a wealth of industry knowledge and experience, we recognised a lack of brands uniting the benefits of both the natural skincare routine and effective scientific formulations. We observed many brands developing products promising invasive remedies for anti-ageing whilst all natural and organic brands were attempting to find treatments that provide similar results.

As skincare professionals, we were able to identify that customers desired a combination of both approaches to skincare. We sought the expertise of dermatologists and skincare insiders in order to develop our first skincare line, Bio Activ+ and have continued this approach when developing our extensive range. The focus was on creating non-invasive products that can be used at home but will still deliver visible results. Meticulously scrutinising each ingredient that formulate our products and always standing by this blend of nature and science, our goal is to make customers feel confident in their own skin.

Education through transparency

The brand was founded in Old Street, London. This artistic hub greatly inspired Avant’s slick and innovative brand identity. Design is a key component of the brand and is used to educate the customer, helping them to better understand the ingredients they put on their skin and make an informed choice.

The packaging of each and every product encapsulates the Avant brand and our values. We print the ingredients used in each product on the front of our packaging. On the back, we go into more detail about how these ingredients work. A carefully curated and unique beauty ritual is printed on the third side of every box. In line with our dedication to limit our environmental impact, our packaging is made from 100% recycled fibres and is 100% recyclable.

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