Welcome to Avant. Here is our story.

Our Story

Founded in Old Street, London in 2016. This artistic hub greatly inspired Avant’s slick and innovative brand identity with design as a key component of our brand. We aim to educate our customers by helping them to better understand the ingredients they put on their skin and make an informed choice.


We are dedicated to researching the benefits of natural ingredients and utilising advanced scientific techniques to create the most nutrient-dense skincare products. We meticulously scrutinise each ingredient in our products, blending the benefits of nature with science, Avant’s goal is to make our customers feel confident in their own skin

Here at Avant, we sought the expertise of dermatologists and skincare insiders to develop our first skincare line, Bio Activ+, and have continued this approach when developing our other ranges. We focus on creating non-invasive skincare products that can be used at home to deliver visible results and meet your skincare needs.

Our Story

Founded in 2016, on Old Street, London, this artistic hub greatly inspired Avant’s slick and innovative brand identity. We utilise design to promote transparency. It is essential at Avant that everyone understands the formulas and the ingredients they put on their skin.


At Avant, we have always had a strong desire to reconnect with nature. “Avant” has a double meaning in French: ‘before’ and ‘advanced’. Through harbouring a wealth of industry knowledge and experience, we recognised the lack of skincare solutions uniting the benefits of both natural skincare and effective scientific formulations.

We sought the expertise of dermatologists and skincare insiders to develop our first skincare line, Bio Activ+ and have continued this approach when developing our extensive range. The focus was on creating novn-invasive skincare products that can be used at home but will still deliver visible results and meet your skincare needs.

Packaging

The Avant packaging embodies the Avant philosophy and values. We print the main ingredients used in each product on the front of our packaging. On the back, we go into more detail about how these ingredients work. A carefully curated and unique beauty ritual is printed and shared on the third side of every box. In line with our dedication to limiting our environmental impact, our packaging is made from 100% recycled fibres and is 100% recyclable. This makes all our products functional, educational and ethically responsible.

Packaging

The Avant packaging embodies the Avant philosophy and values. We print the main ingredients used in each product on the front of our packaging. On the back, we go into more detail about how these ingredients work. A carefully curated and unique beauty ritual is printed shared on the third side of every box. In line with our dedication to limit our environmental impact, our packaging is made from 100% recycled fibres and is 100% recyclable.

Skincare-To-Share™

Fully embracing skincare-to-share™, Avant has developed a wide range of products that are designed to be effective for everyone. Our brand marks a tipping point in the skincare industry where neither product, nor brand is bound to gender, skin colour or ethnicity, but simply to what the skin needs.


All our products are proudly PETA Cruelty-Free International certified, this guarantees that both our finished products and raw materials have never been tested on animals.

Skincare-To-Share™

Fully embracing skincare-to-share™, Avant has developed a wide range of products that are designed to be effective for everyone. The brand marks a tipping point in the skincare industry where neither product, nor brand is bound to gender, skin colour or ethnicity, but simply to what the skin needs.Proudly certified by PETA Cruelty-Free International


At Avant Skincare, we hate compromise. Avoiding certain ingredients and demanding outstanding formulas shouldn’t mean sacrificing credentials in other areas – and we know lots of you feel this way too. This is the reason why our entire assortment is NOT TESTED ON ANIMALS and is proudly certified by PETA Cruelty-Free International*. You will find a Leaping Bunny on the back of your favourite Avant products to illustrate this certification.This accreditation guarantees that our formulas are both free from animal derivatives and that both our finished products and raw materials are and have never been tested on animals.

Our Mission


We meticulously scrutinise each ingredient that formulates our products and always stand by the blend of nature and science. Our mission is to make everyone feel confident in their own skin.

My experience has been magnificent

revstars
"My experience has been magnificent, it is a serum that absorbs very well and I feel when applying it that my skin is super nourished and nourished. I had no reaction to its formula, it smells super incredible and smooth and I also love its texture. I will buy it again."

Wow this is amazing

revstars
"Wow this is amazing only used twice and its reduced my fine lines astonishly I am over joyed, would love to try more products as this has made me look years younger would recommend everyone to buy."

My experience has been magnificent

revstars
"My experience has been magnificent, it is a serum that absorbs very well and I feel when applying it that my skin is super nourished and nourished. I had no reaction to its formula, it smells super incredible and smooth and I also love its texture. I will buy it again."

Wow this is amazing

revstars
"Wow this is amazing only used twice and its reduced my fine lines astonishly I am over joyed, would love to try more products as this has made me look years younger would recommend everyone to buy."

Avant Essentials

Avant Essentials

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