collagen - the best kept beauty secret (updated)

person Posted By: Avant Skincare

I'm sure you must have seen it featured on the back of all of your favourite products, but what exactly is collagen?

Collagen is a plentiful protein in your body which is found in your muscles, bones and skin to name a few.It's what makes our skin strong and provides it with elasticity and helps replace dead skin cells.

However as we age the epidermis, the outer layer of the skin, begins to thin and our body’s collagen production naturally slows down – it’s happening as you read this! – which is the reason why we begin to get wrinkles and sagging skin.

Skin ageing is a fact of life; everyone will face it sooner or later. In fact, our collagen production decreases as soon as we turn 20. Collagen synthesis varies at different stages of life and, as you age, the ability to replenish collagen naturally decreases by around 1.5% per year.

Thus, increasing collagen levels will help your skin to look firmer, smoother and younger.

There have been many studies which investigate the wonderful anti-ageing properties of collagen and it has been discovered that using collagen rich products on a daily basis for up to eight weeks can significantly improve the skin’s elasticity.

Dry skin and uneven skin tone are very common problems which can be treated with collagen as the amino acids that your skin is missing slowly get replaced, helping to moisturise and diminish the appearance of imperfections. Stimulating collagen can greatly improve your chances at achieving a flawless complexion as it helps to reduce the appearance of scars and even out dark spots.

Collagen is mainly found in the dermis and the amino acids found in the protein can help to maintain the strength of the outer layers of your skin, keeping it strong, healthy and youthful looking.

This is why at Avant we have a wide range of products which are rich in collagen to help fight all of signs of ageing and bring out the skin you were born with. Our Advanced Bio Regenerating Overnight Treatment for instance, is designed to help revitalise and restore the natural balance of the skin.

  • Advanced Bio Regenerating Overnight Treatment

    £84.00

While you cannot stop your body's clock and bring the ageing process to a halt, it is possible to improve the appearance of the skin and the best way to do so is with collagen!

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