serums: the top pick of skincare pros (updated)

Serums contain the most potent dose of anti-aging ingredients – antioxidants, peptides and skin brighteners.

Serums are top pick among many skincare professionals.

Serums contain the most potent dose of anti-aging ingredients – antioxidants, peptides, and skin brighteners. They are light, fast-absorbing liquids used as an alternative or in addition to creams or lotions.

“The beauty of a serum is that most of the fluid is eliminated, so what you’re left with is a high concentration of active ingredients” Ni’Kita Wilson, cosmetic chemist and vice president of research and innovation at Eaglewood Lab.

The Science

Because serums are specially designed to be delivery systems, they do not contain any petroleum or mineral oils that are slow to penetrate through layers of the skin and can irritate, or even break out prone skin.

Their goal is to make sure that their active ingredients (peptides, stem cells, vitamins, and beneficial minerals) get past the outer layer of skin and deliver their greatness deep within.

The molecules in serums are smaller than the molecules in moisturisers, meaning that a serum can contain up to 10 times more of the amount of active ingredients than what is found in a moisturiser! This does not, however, mean that you can ditch your moisturiser, as moisturisers help to lock the serum into the skin.

The watery consistency is excellent for all kinds of skin types, from dry skin to acne-prone and oily skin, as this means that serums can absorb much faster into the skin without leaving greasy residue behind.

Dry, dehydrated skin?

For those of us who suffer from dry, dehydrated skin, adding a serum can really help to boost hydration and encourage the formation of collagen and elastin.

As we age, the proteins in our skin naturally decrease which makes us more susceptible to getting fine lines, wrinkles, and sagging skin. This is why serums are so important in helping to promote and repair skin-plumping proteins.

Serums are rich in antioxidants, active botanicals and vitamins which sink deep into your pores and address your specific skin concerns depending on which serum you choose. This is why at Avant, we have a wide range of serums that you can pair with a moisturiser to treat your skin's unique needs.