Avant Journal

what is skinimalism and why is it the latest trend in skincare?

Written By: Ailsa Watson

This month we are focusing on a minimalistic approach to skincare.

When it comes to skincare many are under the impression that more is more, but is this true? This month we are highlighting one of the most popular skincare trends at the moment, skinimalism, which is proving that in fact less is more. Skinimalism can be reducing the number of skincare products you use, or the actives in your routine, or simply wearing less makeup and allowing your natural skin to show. 

At Avant, we love multitasking products, which ultimately simplify your skincare routine. Why not use a product that has a multitude of benefits rather than multiple products that only offer one purpose. 

The first step to skinimalism is to focus on the formula and which products are essential in your routine. We believe that all skin shares the same everyday needs.

We have selected a cleanser, serum, and moisturiser suitable for all skin types, which all provide multiple benefits to your skin.


Our Dynamic Salicylic Acne & Blemish Battling Cleanser is a gentle multi-purpose skincare solution that aims to remove makeup, impurities and excess oil without disturbing the skin's natural moisture balance. This product is a great first step in both your morning and nighttime skincare routine.

This cleanser:

  1. Works to reduce excess oil and impurities

  2. Helps to wash away toxin and debris

  3. Reinforcing skin’s natural barrier

  4. Helps protect skin against environmental stress factors such as pollution and UV

  5. Aims to unclog pores


Our Collagen Intense Radiance Activator Serum is a unique formulation that combines Collagen and Lecithin amongst other powerful actives and ingredients. Collagen aims to work as an important building block for elasticity, and helps reduce the appearance of fine lines and wrinkles. Rich in softening, soothing and moisturising properties, Lecithin helps hydrate, replenish and repair the skin, making it an excellent treatment for mature and dry skin.

This serum:

  1. Aims to achieve radiant skin

  2. Helps to smooth fine lines and wrinkles

  3. Hydrates, replenishes and repairs

  4. Contributes to firming of the skin


Our Ultimate Hyaluronic Acid Resurfacing DUO Moisturiser is one of our best sellers, and we can see why! Combining the signature ingredients Hyaluronic Acid, Shea Butter and Sweet Almond Oil, this product has a multitude of benefits, including:

  1. Works to lessen the appearance of fine lines and wrinkles

  2. Helps illuminate dull skin

  3. Aims to tighten skin

  4. Aims to intensely hydrate the skin

In the morning, don’t forget to apply SPF over your moisturiser!

The simple life is waiting for you! What are your thoughts on skinimalism?

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