I have had my bocycharm subscription for over 3 years now ... so I have tried quite an array of products these past 3 years and there is no way I could incorporate them all in to my routine, this one made the cut though!!! Like another reviewer said ... I use this as more of 2nd clense. I clean my face first with a wash and then follow up with this, so I use it almost like I would a toner, even though this is not a toner. There is a fragrance to it, sort of like a soft fresh powder scent, some may describe it as being a bit of an "old lady" smell, however I quite enjoy it myself (I must be an old lady at heart because I often do like the "old lady" scents) this stuff leaves my skin feeling clean and ohhh so smooth .... not to mention hydrated!!! Since receiving it in my bocycharm it's been a staple in my skincare regimen. Another great benefit to having my boxycharm ... is their monthly add on and pop up sales... I was able to snag another bottle for a very affordable price, they are currently sold out ... and you must be a subscriber to shop these sales, however I love the fact Avant teams up with boxy to bring us amazing products to try and if we love them we can purchase well below retail ... though this is worth every cent even at retail cost. 10 outta 10 stars. Love it, must have!!