Take Care Of Your Décolletage

Most of us have been cleansing and moisturising our skin with great love and care since a young age, making sure that our legs shine in that new party dress and ours shoulder glisten in that new top. But how many of us do actually pay attention to the delicate skin around our neck and our chest?

We all tend to forget that the skin on our décolletage is much more fragile in comparison to the skin on our faces, as it produces less oils and quite often receives a lot more sun exposure, so don’t skip out on the SPF! 

“The skin around your chest and neck is very thin; it contains less sebaceous glands and limited melanocytes (cells that give colour to your skin and protect it from UV rays) – so damage is more easily done.”  - Dr Philippa Lowe Skin Specialist.

Believe it or not, there is such a thing called ‘sleep wrinkles’, which seem to appear more frequently on those who frequently sleep curled up on their side. This speeds up ageing on the chest and creates a sagging effect. This is caused by the pull of gravity affecting the skin overtime, leading to visible ageing and loss of the skin's support structure, causing those pesky horizontal rings around the neck. 

The décolletage is often one of the first places to show signs of ageing. Our everyday lifestyles can unfortunately speed up the signs of ageing on your décolletage, which can leave the skin looking wrinkled and uneven in texture and pigmentation. But, thanks to advances in skincare over the past few years, there are excellent preventative and treatment methods! 

There are a variety of creams and peels to help rejuvenate your chest, neck and chin available on the market.

The majority of the peels contain ingredients which exfoliate and lighten the skin but do not necessarily rehydrate the skin to help maintain the appearance of a healthy, youthful chest. 

Our ability to retain water also diminishes as we age, meaning more wrinkles. This is why at Avant we have developed a range of neck and chin moisturisers which not only help reduce the signs of ageing but keep the skin moisturised at the same time.

Fight the ageing process by using a moisture-retaining cream such as our Ageless Decolletage Retexturing Treatment. Be sure to stay hydrated; if you're dehydrated on the inside, the skin on the outside will be too. 

#AvantTip Tilt your head back, relax your upper body and open and close your mouth— jetting your jaw forward and tensing it as you do it to strengthen your neck muscles. The muscles on the neck are independent from the skin, unlike the face. Apply the neck cream first with vigorous upward strokes using your entire palm and then do the exercise. Repeat the exercise 20 times each night to get great results