Our Story

Founded in Old Street, London in 2016, Avant is a luxury skincare brand committed to combining natural ingredients with cutting-edge science. Our nutrient-rich formulations are developed to enhance skin health, restore balance, and promote lasting radiance.

skincare-to-share™

Fully embracing skincare-to-share™, Avant creates award-winning products designed to be effective for everyone. Driven by inclusivity and gender equality, our formulations use advanced scientific techniques to deliver visible results.

Mission

Our mission is to make everyone feel confident in their own skin. We meticulously scrutinise every ingredient in our formulations and stand by the blend of nature and science that defines Avant Skincare.

Sustainability

At Avant, we believe in transparency – in our formulas, our values, and our design. Our packaging is recyclable, educational, and thoughtfully crafted to reduce our impact on the environment.

Cruelty Free

All Avant products are proudly certified by PETA’s Cruelty-Free International programme, guaranteeing that our finished products and raw ingredients have never been tested on animals.

Our Pro-Team Experts

Meet our Avant Skincare Experts – pioneers in the industry, driven by expertise, innovation, and a commitment to delivering visible results.

Dr. Emma McMullen

Consultant Dermatologist | MBChB FRCP
Seen on Skin A&E (Apple TV, Channel 5, Prime Video)

With over 20 years of experience in dermatology, including a decade within the NHS, Dr. Emma McMullen is a respected authority in advanced skin health. As an official endorser of Avant Skincare, she brings her clinical expertise to our results-driven, science-backed formulations.

Emma plays a key role in identifying ingredients that work in harmony with the skin to deliver visible, transformative results. By combining insights from our results-driven laboratory, dermatological appraisal, and Emma’s expert guidance, Avant strives to create formulations that are highly effective and exceed expectations of what skincare can deliver.

Avant Virtual Skin Analysis

Try our NEW innovative virtual skin diagnostic technology that analyses your skin health to deliver a personalised skincare routine and recommendations. Let’s glow.

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