Journal

Naturally Elevated: The Botanical Story Behind the Calendar

The holiday season is a time of wonder — and at Avant, we wanted to capture that magic in a way that feels authentic, luxurious, and true to our values. That’s why the Wonders Advent Calendar was d...

Expert Picks: Dr. Emma McMullen’s Highlights from the Wonders Advent Calendar

At Avant, we believe beauty should be as much about science as it is about indulgence. That’s why our Wonders Advent Calendar celebrates both the natural origins of our ingredients and the clinical...

How to Build a Complete Routine Using the Wonders Advent Calendar

The holiday season is the perfect time to treat yourself to moments of self-care, and our Wonders Advent Calendar makes it easier than ever. Packed with some of Avant’s most loved formulas, it allo...

Beyond the Box: The Augmented Experience Behind the Calendar

At Avant, we believe beauty isn’t just about what you see – it’s about what you feel, discover, and experience. This holiday season, we’re taking your countdown to Christmas to an entirely new dime...

It’s Here: Pre-Orders Now Open for the Wonders Advent Calendar 2025

Sold out 3 years in a row – reserve yours before it’s gone.We’re thrilled to announce that pre-orders are now open for the highly anticipated Wonders Advent Calendar 2025 – our most enchanting fest...

Collagen in Skincare: The Secret to Firmer, Youthful-Looking Skin

When it comes to maintaining youthful, radiant skin, collagen is the gold standard. As the most abundant protein in the human body, collagen acts as the scaffolding that keeps our skin plump, firm,...

The Perfect Summer Haircare Routine with Avant Skincare

Long sunny days, beach outings, and poolside lounging—summer is the season of joy, but also of stress for your hair. UV rays, humidity, saltwater, and chlorine can lead to dryness, frizz, breakage,...

How to Calm Your Skin After Sunburn: The Avant Skincare Guide

While basking in the summer sun can feel blissful, overexposure often leaves our skin irritated, inflamed, and painfully sunburned. At Avant, we understand the importance of nourishing skin back to...

What Is Anti-Ageing Skincare — And Who Really Needs It?

At Avant, we see ageing not as something to fight, but something to nurture. We believe in celebrating your skin at every stage, supporting it with intelligent, effective formulations that encourag...

Strengthen and Shield: The Role of Antioxidants in Long-Term Skin Health

In the face of modern environmental stressors—pollution, UV rays, and urban living—our skin is constantly working overtime to maintain its integrity. At Avant, we believe skincare should do more th...

Glow Forward: Why Glycolic Acid Deserves a Spot in Your Skincare Routine

When it comes to powerhouse ingredients in skincare, Glycolic Acid remains a true all-rounder. Known for its exfoliating, skin-renewing, and glow-boosting properties, this alpha-hydroxy acid (AHA) ...

Teen Skincare 101: A Guide to Clear, Glowing Skin with Avant Skincare

Navigating skincare as a teenager can be overwhelming. Between hormonal changes, breakouts, and trying to figure out what works for your skin, it’s easy to feel lost in the beauty aisle. But the ke...

Expert Skincare Backed by Science: Dr. Emma McMullan’s Top Avant Picks

At Avant Skincare, every formulation begins with science and ends with skin that looks—and feels—remarkable. Guided by decades of clinical insight and dermatological expertise, we create products t...

2025 Father’s Day Gift Guide: Thoughtful Skincare for the Modern Man

Father’s Day is the perfect opportunity to celebrate the men who care, lead, and show up every day—and what better way to say thank you than with the gift of self-care? At Avant, we believe skincar...

Why SPF is the Most Important Step in Your Skincare Routine

At Avant, we're passionate about helping you protect and nourish your skin — not just today, but for years to come. While a great cleanser, hydrating serums, and nourishing moisturisers are essenti...

The Summer Edit: Indulge in 30% Off Avant Skincare

Summer has officially arrived—and so has one of our biggest events of the season! We're thrilled to announce that our 30% Off Summer Sale is live. Whether you're revamping your skincare routine for...

Met Gala 2025: Embracing "Superfine" Beauty with Avant Skincare

The 2025 Met Gala, themed "Superfine: Tailoring Black Style," celebrated the elegance and innovation of Black fashion and beauty. The red carpet was adorned with bold beauty statements, from bejewe...

Spring Allergies and Your Skin: How to Calm Sensitivity and Redness

Spring is a time of renewal—but for many, it also brings a wave of seasonal allergies that don't just affect the sinuses, but the skin too. If you're noticing increased redness, irritation, or sens...

Spring Favourites: Our Team’s Go-To Avant Skincare Picks This Season

With longer days, lighter layers, and a fresh breeze in the air, our skin calls for hydration, radiance, and protection. We asked our team here at Avant Skincare to share their current must-haves. ...

Springtime Glow: Curated Easter Gifting with Avant

As spring blossoms and Easter approaches, it's time to celebrate renewal, self-care, and the joy of giving. This year, why not go beyond traditional ...

Easter Gifting Just Got Golden: Will You Find a Surprise in Your Order?

Easter is the perfect time to refresh, recharge, and indulge — and what better way to celebrate than with a little luxury from Avant? Whether you're gifting someone special or treating yourself to ...

Spring Skincare: Revive, Refresh & Add a Splash of Colour

Spring is in the air, and with it comes a renewed energy, a fresh start, and the perfect opportunity to refresh your skincare routine. As the season shifts, so do our skin’s needs, calling for ligh...

Avant Skincare Shines at Cosmoprof Bologna 2025: A Huge Thank You!

Cosmoprof 2025 has as always been an unforgettable experience for Avant, and we couldn’t be more grateful! This year, we introduced a completely reimagined booth, offering a truly immersive journey...

Avant Skincare at Cosmoprof Bologna 2025: The Countdown is On!

The wait is over—Cosmoprof Bologna 2025 is finally here! We are beyond excited to return, bringing you an even bigger and better experience at one of the most prestigious beauty events in the world...

Managing Winter Breakouts: What You Need to Know

During the colder months, our skincare routines shift to accommodate drier air and harsher weather. But for many, winter also brings an unexpected challenge—breakouts. Between seasonal stress, trea...

Top Winter Moisturisers That Actually Work

Winter can be brutal on your skin. The cold air outside and dry indoor heating strip away moisture, leaving your skin feeling tight, flaky, and irritated. That’s why a high-quality moisturiser is a...

Unlock Radiant, Youthful Skin with Avant’s Anti-Ageing Starter Set

Ageing is a beautiful journey, but that doesn’t mean we can’t embrace radiant, youthful skin along the way. At Avant, we believe in the power of science-backed, luxury formulations to help you achi...

Celebrate Love & Renewal: The Perfect Valentine’s Gifts from Avant Skincare

Valentine’s Day is more than just roses and chocolates—it’s about showing love, whether to a partner, a friend, or even yourself. This year, Avant invites you to embrace both romance and self-care ...

Skincare For Ski Trips And Snowy Adventures: Protecting Your Skin In Winter Wonderland

Ski trips and snowy adventures are exhilarating ways to embrace winter, but they can be harsh on your skin. Cold winds, UV rays at high altitudes, and dry air combine to create a challenging enviro...

Skincare Resolutions For The New Year: Your Guide To Healthier Skin In 2025

As we step into a new year, it’s the perfect time to rethink your skincare routine and set achievable goals for healthier, more radiant skin. Whether you're a skincare enthusiast or just beginning ...

Post-Party Skin Detox: Refresh Tired Skin After Late-Night Celebrations

The holidays are a time for joy, indulgence, and endless celebrations. But all those late nights, sugary treats, and festive cocktails can leave your skin looking dull, tired, and dehydrated. If yo...

The Ultimate Pre-Holiday Skincare Routine: Get Your Glow On For The Festive Season

The holidays are upon us—a magical time filled with twinkling lights, festive parties, and joyful moments with loved ones. Amid all the excitement, don’t forget one essential part of your holiday p...

Holiday Skincare Myths: Fact Or Fiction?

The festive season is a time for celebration, but with all the parties, cold weather, and holiday stress, your skin might need a little extra care. Unfortunately, holiday skincare myths often lead ...

The Perfect Skincare Stocking Fillers For Your Loved Ones

The holiday season is a time for giving, and what better way to show your loved ones you care than with a selection of luxurious skincare treats? Whether you’re shopping for a skincare enthusiast o...

Create Your Perfect Home Self-Care Routine For The Festive Season

As the festive season sets in and the air turns crisp, there's no better time to embrace self-care at home. With chilly evenings calling for cosy moments and glowing skin, creating a dedicated rout...

Black Friday Came Early: Treat Yourself To These Must-Have Products And Enjoy 30% Off

The wait is over—Black Friday has arrived early at Avant and we’re thrilled to offer you an exclusive 30% off on your favourite products! Now is the perfect time to indulge in premium skincare or s...

Winter Skincare Essentials: Transitioning Your Routine For The Cold Months

As November settles in, it’s time to prepare our skincare routines for the colder months ahead. Winter brings a unique set of challenges for our skin, with chilly winds and indoor heating causing d...

Avant's First Press & Influencer Event In Edinburgh: Celebrating Beauty At Gleneagles Townhouse

This week marked an exciting milestone for us at Avant as we hosted our very first press and influencer event in the beautiful city of Edinburgh. We couldn’t think of a more enchanting setting than...

Unveiling The Meaning Behind The Dreams Advent Calendar: Nature-Inspired Symbols

Welcome back! In one of our previous blogs, we explored how the vastness of the sky and universe can guide our subconscious thoughts and inspire self-care rituals. As we continue to unravel the mys...

The Perfect Halloween Prep Skincare Routine With Avant Skincare

Halloween is just around the corner, and while you're planning the perfect costume, don't forget about your skin! With all the makeup, face paint, and late-night festivities, your skin deserves ext...

Unveiling The Meaning Behind The Dreams Advent Calendar: Sky And Universe Symbols

We’ve created our Dreams Advent Calendar with a vision to bring the enchanting symbolism of dreams into your daily skincare rituals. Each door you open is a step closer to unlocking radiant skin, b...

Discover The Perfect Festive Gift With Our Exclusive Fragrance Sets

The festive season is almost here, and what better way to celebrate than by gifting your loved ones a luxurious scent experience? At Avant, we are delighted to announce our Special Offer on our exc...

What's Trending This Beauty Month: Embracing Ageing, Scalp Care, And More!

The beauty world is constantly evolving, and this month’s trends are all about mindful self-care and enhancing your natural beauty. From the latest innovations in skincare to the secrets in haircar...

Skincare During Pregnancy: Tips For A Healthy Glow

Pregnancy is an exciting journey, but it brings along many changes to your body, including your skin. As your body adapts to this new phase, you may find that your skincare needs to evolve as well....

Transition Your Skincare Routine For Fall: Essential Tips For Colder Weather

As the vibrant days of summer slowly fade and the crisp, cool air of autumn rolls in, it’s the perfect time to give your skincare routine a seasonal update. The changing weather can be harsh on the...

What’s Trending In Skincare Right Now: A Deep Dive Into The Latest Must-Haves

The world of skincare is ever-evolving, with new trends and innovations constantly shaping how we care for our skin. As we navigate the dynamic landscape of 2024, several key trends are emerging, e...

Introducing The 12 Days Of Beauty X Dreams Advent Calendar 2024

We are thrilled to announce our highly anticipated 12 Days of Beauty x Dreams Advent Calendar 2024. Following last year’s phenomenal success with our Zodiac Advent Calendar, which sold out twice, t...

Summer Giveaway: Experience The Magic Of The Persian Sunset Collection!

Summer is in full swing and we believe there's no better way to celebrate the season than with a special treat for our community. To add a touch of luxury to your summer routine, we’re thrilled to ...

The Power Of Beauty Sleep: Unlock Radiant Skin With Our Overnight Masks

In the quest for flawless, radiant skin, one of the most underrated yet powerful tools at your disposal is a good night's sleep. Often referred to as "beauty sleep," those precious hours of rest ar...

Unveil Your Summer Glow With Our Exclusive 30% Off Summer Sale!

Summer is here, and it's the perfect time to refresh your skincare routine! At Avant, we believe that radiant, healthy skin is the best accessory for the sunny season. To help you achieve that summ...

Conquering Hyperpigmentation: How To Choose The Right Skincare

Hyperpigmentation is a common skin concern that many of us face. It manifests as dark spots or patches on the skin, often caused by sun exposure, hormonal changes, or inflammation. While it can be ...

This Invisible Barrier Is The Key To Your Skin'S Health

In the pursuit of glowing, healthy skin, understanding the role of your skin barrier is crucial. Your skin barrier acts as a protective shield, guarding against environmental aggressors, pollutants...

Embrace Summer With Our Fifth Element Perfume Collection

As summer unfurls its golden warmth, it’s the perfect time to refresh your fragrance wardrobe with scents that capture the essence of the season. At Avant, we take pride in offering a range of perf...

Discover The Power Of Cleansing And Toning With Avant Skincare

At Avant, we understand that the foundation of a glowing complexion starts with effective cleansing and toning. Our diverse range of cleansers and toners caters to various skin types and concerns, ...

Jet-Set Glam: Must-Have Avant Skincare Products For Your Holiday

Are you dreaming of sun-kissed beaches, picturesque landscapes, or a whirlwind city adventure? No matter where your holiday destination takes you, maintaining your skincare routine while traveling ...

Summer Skincare Routine For Oily Skin With Avant Skincare

Summer is here, and with it comes the heat, humidity, and an extra dose of sunshine. For those with oily skin, this season can be particularly challenging. The increase in temperature often leads t...

Understanding Rosacea And Finding Relief With Avant Skincare

Rosacea is a common yet often misunderstood skin condition that affects millions of people worldwide. Characterised by redness, visible blood vessels, and sometimes small, red, pus-filled bumps on ...

The Ultimate Skincare Routine For Combination Skin

Combination skin can be tricky to manage. With areas that are both oily and dry, finding the right products that balance your skin’s unique needs is essential. At Avant, we understand the challenge...

Best Father’s Day Gift Ideas: Skincare Essentials From Avant Skincare

Father’s Day is just around the corner, and what better way to show appreciation for the special dads in your life than by helping them upgrade their skincare routine? Dads deserve to look and feel...

Discover Timeless Beauty With Avant's Age Restore Range

Ageing is a natural part of life, but that doesn’t mean we can’t embrace it with grace and radiance. Our Age Restore Range is designed to help you do just that. With a selection of luxurious, scien...

Step Into Summer With Our New Summer Glow Set

Summer is upon us, and with it comes the desire for glowing, healthy skin that can stand up to the sun's intensity. Avant’s NEW Summer Glow Set is your ticket to achieving just that. This 3-step ro...

Elevate Your Haircare Routine: Discover Avant Skincare'S Essential Products

At Avant, we understand the importance of nourishing your hair from root to tip, which is why we've curated a selection of transformative products designed to revitalise and restore your locks. Say...

Elevate Your Skincare Routine: Enter Our £400 Avant Giveaway!

Hey skincare enthusiasts! Are you ready to elevate your self-care game to new heights? We've got something special in store for you with our latest giveaway featuring £400 worth of luxurious skinca...

Freshen Up Your Pout: Essential Lip Care Tips For Spring-Summer Transition

As the vibrant blooms of spring give way to the sun-drenched days of summer, it's time to revamp your skincare routine to suit the changing seasons. While we often focus on updating our facial skin...

The Ultimate Hyaluronic Acid Skincare Routine: Unlocking Radiant Hydration

In the realm of skincare, few ingredients boast the transformative power and universal acclaim of hyaluronic acid. Revered for its unmatched ability to hydrate, plump, and rejuvenate the skin, this...

Elevate Your Routine: Discover Our Vegan-Friendly Options

Welcome to the era of conscientious beauty, where efficacy meets ethics seamlessly. At Avant, we've always believed in the power of nature to nurture and rejuvenate the skin. In this blog post, we ...

Embrace Radiance: Avant's Stress Awareness Month Guide

April marks a significant month in our calendars—it's Stress Awareness Month. In a world where hectic schedules and demanding lifestyles have become the norm, taking a moment to acknowledge and add...

Collagen: The Skin's Best-Kept Secret For Youthful Radiance

In the quest for radiant, youthful skin, one ingredient stands out as a true game-changer: collagen. Widely hailed as the holy grail of skincare, collagen has garnered a devoted following for its r...

Introducing Our New Virtual Skin Analysis: Your Personalised Skincare Solution!

In the ever-evolving landscape of skincare, the quest for radiant, healthy skin is a journey we all embark upon. However, finding the right products tailored to our unique skin concerns can often f...

Why SPF Is Your Cold-Weather Companion

As the days grow shorter and the temperature drops, it's easy to think SPF (Sun Protection Factor) can take a backseat until the warmer months return. After all, if the warm sun has taken a hiatus ...

Spotlight On Hyaluronic Acid: The Best Skincare Ingredient For Autumn?

Hyaluronic (pronounced hi-ah-lew-ron-ic) acid, also known as hyaluronan or hyaluronate, is a substance that your body produces naturally, found throughout the body but especially in the eyes, joint...

Stepping Into Self-Care: The Importance Of Foot Care

When it comes to our skincare routines, we often prioritise the care of our face, hands, and body. However, one area that often gets overlooked is our feet.

Spotlight On Niacinamide

Niacinamide, also known as vitamin B3, is a powerful ingredient that has gained popularity in the world of skincare.

How To Take Care Of Your Mental Health

In today’s post, we’re going to talk about how a skincare routine can positively impact your mental health!

Niacinamide For Skin: The Complete Guide

We explain everything you need to know and recommend some of the best Niacinamide products out there.

Top 5 Ingredients For Sensitive Skin

In this article we will shed some light on the complex world of skincare ingredients for sensitive skin. 

How To Choose Your Signature Scent

Join us on a journey to finding your signature scent with The Avant fragrance-to-share™ collection.

Why You Should Be Using Mandelic Acid In Your Skincare Routine

If you suffer from sensitive skin or if your skin has been unable to tolerate other AHAs, then Mandelic Acid is a great alternative.