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Avant in the Press

Press & Recognition

From award-winning formulas and expert-led beauty features to the sell-out Odyssey Advent Calendar, Avant has been recognised by leading beauty, lifestyle and news publications across the UK, Europe and the United States.

Odyssey 2026 · International & Earlier Coverage · Awards & Expert Features

2026

Odyssey Advent Calendar 2026

Odyssey has drawn national attention for its 25 skincare and beauty discoveries, award-winning formulas and exceptional seasonal value. Explore selected 2026 coverage below.

Good Housekeeping · Review

Avant Skincare Advent Calendar 2026

A dedicated look at Avant’s 2026 festive launch, its skincare line-up and the return of the sell-out calendar.

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The Independent / IndyBest · Feature

Avant’s 2026 advent calendar is worth over £1,000, but costs just £98

IndyBest spotlights Odyssey’s 25-piece edit, premium presentation and major saving for the festive season.

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The Sun · Review

Avant Odyssey beauty Advent calendar review

A hands-on review of Odyssey’s luxury presentation, skincare discoveries and full-size formulas.

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The Standard · Shopping Feature

This beauty advent calendar is worth more than £1,000, but costs £98

The Standard positions Odyssey alongside the season’s headline beauty calendars and highlights its 25-product line-up.

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Daily Mail · Shopping Feature

The skincare advent calendar that’s sold out four years running is back

A dedicated feature on Odyssey’s return for 2026, its repeated sell-outs and its £1,000-plus stated product value.

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The Mirror · Shopping Feature

Avant Odyssey Advent Calendar 2026

National shopping coverage of the Odyssey launch and its festive skincare offer.

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Stylist · Editorial Round-up

23 of the best beauty advent calendars for Christmas 2026

Odyssey is included in Stylist’s edit of the season’s standout beauty calendars.

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The Times Luxury · Luxury Round-up

Best luxury beauty Advent calendars

Avant appeared in The Times Luxury’s seasonal beauty calendar coverage, placing the brand within a premium luxury context.

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International & Earlier Coverage

Avant around the world

Avant has appeared in major international beauty and lifestyle publications, from dedicated Advent features to editor-selected skincare recommendations.

USA TODAY · Dedicated Feature

The 2025 Wonders Advent Calendar has $1,129 of luxe skincare for under $130

USA TODAY introduced Avant’s 2025 Wonders calendar to US readers with a dedicated seasonal feature.

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Vogue · Beauty Secrets

Ellie Goldstein’s Guide to Clear Skin and Confidence

Vogue’s Beauty Secrets feature includes Avant’s Deluxe Hyaluronic Acid Vivifying Face & Eye Night Cream in Ellie Goldstein’s routine.

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Le Parisien · France

Avant Skincare : offrez-vous ce magnifique calendrier de l’Avent beauté avant qu’il soit trop tard

Dedicated French shopping coverage of Avant’s 2025 Wonders Advent Calendar and its limited availability.

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Vogue France · Editor Selection

Sérum pour la pousse des sourcils : 15 formules pour des résultats bluffants rapides

Vogue France selected Avant’s Pro-Elongating Biotin Lash & Brow Fortifier Serum in its editor-curated beauty guide.

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British GQ · Grooming

32 Best LookFantastic Black Friday deals 2025

British GQ featured Avant’s Blue Volcanic Stone Purifying & Antioxidising Cleansing Gel in its grooming edit.

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GLAMOUR UK · Beauty Edit

Inside the LookFantastic Advent Calendars 2026

GLAMOUR included Avant’s Proactive Mandelic Acid Restoring & Anti-Pollution Toner in its 2026 grooming Advent edit.

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Awards & Expert Features

Recognised by beauty editors and experts

Beyond seasonal launches, Avant formulas and skincare experts have been recognised in industry awards and specialist editorial features.

Marie Claire UK · Award Winner

Marie Claire UK Hair Awards 2022: Styling Winners

Avant’s Protecting & Restoring Keratin-Infused Hair Therapy was named Best Shine Product.

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Woman & Home · Award Winner

woman&home Clever Skincare Awards 2022

Avant’s Blue Volcanic Stone Purifying & Antioxidising Cleansing Gel was recognised in the publication’s expert skincare awards.

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Luxury London · Expert Feature

What is circadian skincare?

Avant skincare expert Charlotte Murdock contributes to Luxury London’s guide to aligning skincare with the body’s natural rhythm.

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Luxury London · Ingredient Guide

Glycolic acid: The complete skincare guide

Avant expert Laura-Sophie Lenz explains glycolic acid while Luxury London recommends two Avant glycolic formulas.

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Esquire · Grooming Edit

The 6 Best Eco-friendly Men’s Grooming Products

Esquire selected Avant’s Hyaluronic Acid Molecular Boost Eye Cream in its eco-conscious grooming edit.

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Vogue France · Skincare Edit

On a trouvé le meilleur actif pour traiter l’acné

Vogue France included Avant’s Pro Salicylic Blue Minerals treatment in its guide to salicylic-acid skincare.

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